Blog

Q: What’s new in Facebook Marketplace listings?A: Vehicle videos! Ready for some good news? Facebook Marketplace has begun allowing the addition of video to its wildly popular Marketplace ad listings. As the #1 merchandising and video lead response app creator, LESA is thrilled! This change means that we will now be able to help our […]

GA4 is here! Part 1: What does this mean to your dealership? You may have noticed the doomsday clock that was counting down to Google’s migration to its new analytics property, GA4, and wondered, “What the heck is this? Will I lose my data? Do I have to do something before time runs out…or else?” […]

Marketing Status Quo Car dealerships, like most businesses today, allocate at least some of their human and financial resources to maintaining a social media presence. And it’s obvious why. The Pew Research Center reports that today 72% of the public uses some type of social media, with YouTube and Facebook being the most-widely used online […]

LESA recently announced video merchandising packages to simplify its offerings that drive unique value for car dealerships looking to sell their inventory online. In our last blog, “LESA Video Merchandising Packages For Car Dealerships Simple and Drive Value for Websites,” we discussed the three different packages: Pro, Elite and Ultimate which offer different price points […]

LESA has some great news! We have simplified our offerings into three packages which are simplifying the process for car dealerships when it comes to picking the best products to impact your website. Due to customer demand, dealerships can now easily pick from one of the three packages that provide them with digital merchandising options […]

The shift toward buyers’ markets is being driven by a number of key housing market metrics, most notably declining home sales. • Mortgage rates are approaching 7%, but home prices are only slowly coming back down • Inventory is still tight compared to pre-pandemic levels. Still, the U.S. housing market will shift in favor of home buyers by […]

Supply is starting to rise and demand is falling in the automotive environment. Here’s why:  Although car dealerships have had a difficult keeping inventory due to high demand the last few years, the environment is shifting and demand is falling due to high inflation and high interest rates, which doesn’t seem to be slowing down […]

In Part I, we discussed the importance of having a great virtual showroom as online car shopping continues to soar in popularity. Static photos won’t be enough to engage online car shoppers, and a multimedia website experience continues to be dynamic and beneficial for car dealerships.  LESA’s overall stats portal helps offers a comprehensive view […]

Historically, dealerships have spent top dollar to ensure they have great show rooms to showcase cars. As the car shopping environment continues to transform digitally, dealerships should now put a greater emphasis on ensuring they have a great virtual showroom. Many car dealerships neglect the digital show room by showing static photos, but a multimedia […]