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The automotive industry is rapidly changing, having video on your car dealership website in 2021 is a must to stay competitive. The benefits of video are endless, as it increases consumer engagement, helps consumers learn and retain information, and boosts SEO and online visibility for car dealerships. Creating a video sitemap is an important step […]

Watching online videos is one of the most popular internet activities worldwide. Improvements in technology such as cell phones and access to WiFi have helped make watching videos a significant part of the online experience. In fact, as of 2021,  an average person is predicted to spend 100 minutes per day watching online videos. We take a […]

Quality score is an important factor of paid-per-click ads on Google. It has an enormous influence over the the cost and effectiveness of your search campaigns. If you are a car dealership that relies on PPC ads, it is important you understand how to increase your quality score. What Is Quality Score? According to Google, […]

Online video consumption is at an all time. In fact, video is predicted to constitute 82% of all global traffic by 2022. This clearly shows how important video content will be in the near future and why you should incorporate it into your content mix. Video content should be an integral part of your content […]

Online video consumption is one of the most popular internet activities worldwide. There is no doubt that video consumption has increased and will continue to increase over time. In 2019, the number of digital video viewers worldwide amounted to over 2.6 billion viewers and is projected to reach over 3.1 billion by 2023. This is […]

Car dealerships have had to tailor their online presence to the preferences of their consumers in 2021. If you only have static images on your website, consumers may visit your competitors’ websites to find more detailed images and videos of the vehicles they are interested in purchasing. Not only do consumers pay attention to video […]

Since the emergence of the internet, it has changed tremendously over time. Not only has the internet changed, but internet user behavior has changed too. Over the past few years Americans have shifted from content readers to content viewers. Love it or hate it, video content is the preferred medium for consuming information for a […]

Is traditional SEO dead? The answer is Yes, and No. SEO has evolved due to ever changing algorithms from Google. Gone are the days of keyword spamming and all out link building. Traditional SEO can still work but it takes patience. It may mean months of investments in time and tinkering to hopefully see some […]

Now that dealerships have overcome the initial shock of COVID-19, they should start thinking about the future. When restrictions are eventually lifted, consumers will still be reluctant to visit a dealership in person. Merchandising vehicles online will be the only way to allow many people to shop. Photos are good, but just not enough when […]