News Archives — LES Automotive

LESA Merchandising Package Add-Ons to Consider

Written on March 29, 2023. Posted in Blog, News.

LESA recently announced video merchandising packages to simplify its offerings that drive unique value for car dealerships looking to sell their inventory online. In our last blog, “LESA Video Merchandising Packages For Car Dealerships Simple and Drive Value for Websites,” we discussed the three...

LESA Video Merchandising Packages For Car Dealerships Simple and Drive Value for Website

Written on March 20, 2023. Posted in Blog, News.

LESA has some great news! We have simplified our offerings into three packages which are simplifying the process for car dealerships when it comes to picking the best products to impact your website. Due to customer demand, dealerships can now easily pick from one of the three packages that...

Real Estate Agents: Stay Competitive and Boost Sales in a Buyer’s Market

Written on February 16, 2023. Posted in Blog, News.

The shift toward buyers’ markets is being driven by a number of key housing market metrics, most notably declining home sales. • Mortgage rates are approaching 7%, but home prices are only slowly coming back down • Inventory is still tight compared to pre-pandemic...

Achieve 3X Higher Click-through-Rate with LESA Dynamic Facebook Video Ads

Written on January 11, 2023. Posted in Blog, News.

Supply is starting to rise and demand is falling in the automotive environment. Here’s why: As interest rates continue to rise, used cars are starting to pile up on dealership lots As the semiconductor shortage eases, new vehicle inventory is finally increasing and car dealerships...

Enhance Your Virtual Showroom with Multimedia and Measure it’s Effectiveness with LESA Stats Reports

Written on December 9, 2022. Posted in Blog, News.

Historically, dealerships have spent top dollar to ensure they have great show rooms to showcase cars. As the car shopping environment continues to transform digitally, dealerships should now put a greater emphasis on ensuring they have a great virtual showroom. Many car dealerships neglect the...

Increase Your Reach on Social Media by Leveraging Video Content with Automation Tools

Written on October 5, 2022. Posted in Blog, News.

Car dealerships can utilize their website content to add various types of content to their social media pages. Having dynamic video content on social media is an excellent way to attract car shoppers. Especially for Instagram, video content has recently soared in popularity. LESA has created...

Keep Car Shoppers Engaged and On Your Website Longer with Research Pages

Written on September 14, 2022. Posted in Blog, News.

It’s essential your car dealership website is doing everything it can to provide car shoppers a better and more efficient ways to shop for cars online. Online car shopping has soared in 2022 and it is expected to slow down anytime soon. How can your car dealership website stand out from other...

Attract Local Car Shoppers with LESA Google Business Profile Auto-Post Tool

Written on August 23, 2022. Posted in Blog, News.

One of the biggest opportunities in 2022 for local search visibility in automotive retail is through the expanded use of Google Business Profile, formally known as Google My Business (GMB). Google Business Profile could draw a tremendous amount of local traffic from consumers looking to find...

Featured Videos Help Online Car Shoppers Make Purchase Decisions

Written on August 10, 2022. Posted in Blog, News.

Online car shopping continues to grow rapidly in acceptance. Millennials are fueling a major part of the online sales growth. Many car dealerships have pivoted in creating websites that aid online car shoppers with information, at-home test drives and digital paperwork. In fact, a survey...

Increase Uniformity & Professionalism on Your Car Dealership Website With Custom Backgrounds

Written on July 21, 2022. Posted in Blog, News.

Online car shopping has grown tremendously in popularity since the pandemic started. Most car dealerships are able to equip their shoppers with the information they need on their website to make important purchasing decisions. However, certain obstacles don’t always make it easy to...