Blog — LES Automotive

The Digital Showroom Experience: Why Today’s Car Shoppers Need More Than Photos

Written on September 8, 2026. Posted in Uncategorized.

By Philip Ly, Founder & CEO, LESA Automotive There was a time when the dealership showroom was where most of the vehicle buying experience happened. Customers walked the lot, looked at vehicles, spoke with a salesperson, learned about features, compared models, and eventually took...

Every Vehicle Needs a Video: Why the Future of Automotive Retail Starts with Visual Merchandising

Written on July 24, 2026. Posted in Uncategorized.

By Philip Ly, Founder & CEO, LESA Automotive Not long ago, dealerships competed primarily on inventory, pricing, and location. Today, the battle begins long before a customer ever visits your showroom. It begins online. The first impression your dealership makes isn’t when...

Why Video on Your VDP Is No Longer Optional

Written on May 21, 2026. Posted in Uncategorized.

Dealers Are Losing Buyers Every Day Without It By Phillip Ly, Founder and CEO at LESA on May 21 2026 For years, dealers focused heavily on getting shoppers to the website. SEO, paid search, inventory feeds, social ads, email campaigns, third party listings, all designed to drive traffic....

Make your online showroom come alive by going video-centric!

Written on May 2, 2025. Posted in Blog, Uncategorized.

You invest a lot to make your store’s physical showroom inviting.Are you making the same effort for your online showroom-AKA your website? Both need to elevate the customer experience and encourage longer visits. Many physical showrooms offer a host of engaging...

GA4 is here! Part 2

Written on January 25, 2024. Posted in Blog, Uncategorized.

Part 2: How to make GA4 tell a story about interest in your inventory When we left off, Google’s scary-exciting new analytics platform, GA4, had launched and was still somewhat shrouded in mystery. It promised to provide deeper insights into customer behavior than its predecessor, Universal...

Facebook Marketplace Listings Vehicle Videos

Written on December 7, 2023. Posted in Blog, Uncategorized.

Q: What’s new in Facebook Marketplace listings?A: Vehicle videos! Ready for some good news? Facebook Marketplace has begun allowing the addition of video to its wildly popular Marketplace ad listings. As the #1 merchandising and video lead response app creator, LESA is thrilled! This...

GA4 Is Here! Part 1

Written on July 19, 2023. Posted in Blog, Uncategorized.

GA4 is here! Part 1: What does this mean to your dealership? You may have noticed the doomsday clock that was counting down to Google’s migration to its new analytics property, GA4, and wondered, “What the heck is this? Will I lose my data? Do I have to do something before time runs out…or...

Unlock the Power of Automated Social Media to Drive Sales

Written on May 5, 2023. Posted in Blog.

Marketing Status Quo Car dealerships, like most businesses today, allocate at least some of their human and financial resources to maintaining a social media presence. And it’s obvious why. The Pew Research Center reports that today 72% of the public uses some type of social media, with...

LESA Merchandising Package Add-Ons to Consider

Written on March 29, 2023. Posted in Blog, News.

LESA recently announced video merchandising packages to simplify its offerings that drive unique value for car dealerships looking to sell their inventory online. In our last blog, “LESA Video Merchandising Packages For Car Dealerships Simple and Drive Value for Websites,” we discussed the three...

LESA Video Merchandising Packages For Car Dealerships Simple and Drive Value for Website

Written on March 20, 2023. Posted in Blog, News.

LESA has some great news! We have simplified our offerings into three packages which are simplifying the process for car dealerships when it comes to picking the best products to impact your website. Due to customer demand, dealerships can now easily pick from one of the three packages that...