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Not long ago, dealerships competed primarily on inventory, pricing, and location. Today, the battle begins long before a customer ever visits your showroom. It begins online. The first impression your dealership makes isn’t when a salesperson greets a customer at the front door. It’s when a shopper scrolls through your Vehicle Detail Pages (VDPs), compares […]

Dealers Are Losing Buyers Every Day Without It For years, dealers focused heavily on getting shoppers to the website. SEO, paid search, inventory feeds, social ads, email campaigns, third party listings, all designed to drive traffic. But here is the problem many dealerships are finally realizing: Engagement sells cars. And nowhere is engagement more important […]

There was a time when the dealership showroom was where most of the vehicle buying experience happened. Customers walked the lot, looked at vehicles, spoke with a salesperson, learned about features, compared models, and eventually took a test drive. Today, much of that process happens before we ever meet the customer. The showroom has moved […]

LESA Video Solutions and WheelsTV have partnered to offer auto dealers a new way to showcase their inventory with the world’s largest on-the-road year, make model video test drive library. Groton, MA and Manchester CT – January 23, 2023 Groton, MA, and Manchester, CT: LESA Video Solutions, the #1 video inventory provider in the automotive […]

Vehicle Feature Videos Add multiple model and make-specific feature videos to your existing vehicle walk-around videos Order now Simplify Car Shopping While Increasing Time on Site Car shoppers rely on video to make informed purchasing decisions, but it’s not just walk-around videos they’re searching for. Our convenient feature videos combine OEM vehicle videos with your […]

Introducing LESA Spotlight The fastest way to leverage video to increase customer engagement and time on site Transform your videos into an interactive experience with LESA Spotlight Consumers spend the majority of their car shopping journey researching vehicles online. Making their experience in your digital showroom as engaging as possible is the most important thing you […]

Customers expect video – don’t disappoint them. Remember back in the day, when you thought you didn’t need a website to be successful? Nowadays, marketing without video is like trying to do business without a website. #don’ttryit. Typically, consumers start their research process by looking at walk-around videos on YouTube. Then, with purchase momentum building, […]

You invest a lot to make your store’s physical showroom inviting.Are you making the same effort for your online showroom-AKA your website? Both need to elevate the customer experience and encourage longer visits. Many physical showrooms offer a host of engaging amenities: Balloons Comfy sofas Free coffee and soda Refreshing greenery New vehicles to see and touch […]

Part 2: How to make GA4 tell a story about interest in your inventory When we left off, Google’s scary-exciting new analytics platform, GA4, had launched and was still somewhat shrouded in mystery. It promised to provide deeper insights into customer behavior than its predecessor, Universal Analytics, and tell the story of what takes place […]