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Consumers are reluctant to go to the dealership now with the capabilities of shopping for a car online. They expect to see and experience a vehicle online through the use of video to limit their trips to the dealership. This is why LES Automotive has numerous video centric products to help car dealerships easily record […]

Online car shopping has grown exponentially during the last two years pushing car dealerships to create a stronger online presence. This trend does not seem to be slowing down anytime soon as car shoppers prefer to visit the car dealership less and to use online tools when looking for a new car. So how can […]

What Is The LESA Multimedia Player? LESA multimedia player takes on a custom and innovative approach to having multimedia on a car dealership website. The LESA player allows the dealership to have numerous different features for each vehicle, with little effort. The simple tool can help empower consumers to make purchasing decisions without numerous trips […]

Car shopping habits have changed significantly as shoppers are spending less time at the dealership and more time online. In fact, the average car shopper visits just 1.2 dealerships before making a purchasing decision. What does this mean for car dealerships? They need a strong online presence with multimedia features to help sell their cars. […]

43% of marketers say they’d create more video content if there were no obstacles like time, resources and budget. After all, more than half of shoppers say online video has helped them decide which specific brand or product to buy. There’s no doubt that videos will continue to play an important role in the online […]

When it comes to car shopping, consumers have plenty of options in 2021. The new generation of tech-savvy customers typically perform a lot of research before making a purchase decision. In fact, 81% of consumers age 18-34 say they seek opinions through online reviews before purchasing any product or service, according to a recent report from […]

LESA automotive has announced the release of a new feature, Real Offer, to help tackle the issues of low inventory due to the the chip shortage. Although most of them are a little smaller than a coin the size of a quarter, the tiny semiconductor chips are bringing production of vehicles across the nation to a halt. Car dealers […]

In 2021, customers will be searching online for the most accessible, accurate information about the vehicles they are interested in. By levering live video on your website in the process, you can help transform the customer journey by simplifying the research process and making it more likely they will purchase a vehicle from your car […]

While online car shopping is at an all time high in 2021, car dealerships must find a way to communicate with potential shoppers. More than 6 million companies are currently advertising on Facebook, with 67% of marketers claiming it to be their most important social channel. Facebook ads is no longer an optional tool for […]