LESA November 2017 Newsletter

Written by LESA on November 27, 2017.

November 2017 Newsletter

LESA Sponsors F4 U.S. Championship Car

Driving his red, white and blue No. 27 LESA Automotive car in front of a record crowd of nearly 400,000 fans, Austin Kaszuba of Burleson, Texas, earned fast-lap time in the F4 U.S. Championship Powered by Honda season finale on the same track as Formula 1 all-stars Lewis Hamilton and Sebastian Vettel during the Circuit of the Americas F1 United States Grand Prix weekend Oct. 20-22.

“Racing in front of such a massive crowd all weekend was an incredible experience. I could hear them at times cheering over the motor,” said Kaszuba. “This experience wouldn’t have been possible without LESA Automotive and the support of my team.”

Kaszuba’s F4 U.S. season ended placing 15th overall nationally (out of 48 competitors) with one podium visit, earning one pole start and two fast laps.

“Results aside, we had an amazing weekend and gained closure for the season. The opportunity to race on the same weekend as the F1 drivers I idolized as a young karter, is an experience I will never forget.”

Peter Quinones: Internet and E-commerce Manager at Warren Henry Automotive Group

Check out this video of Peter Quinones sharing his successes with LESA inventory video, its impact on customer engagement and leads, and how video has impacted the dealership. He also shares some unique ways to leverage video using Instagram and Autotrader.

Industry Stats: Facebook and YouTube Weigh-In on Automotive Video

We sat in on a presentation by head of Facebook Automotive and an executive from Youtube at Digital Dealer 23 and our claims were confirmed: video is influential! 46% percent of shoppers who watch video are still visiting a dealership afterward. Here are some of the slides used in the presentation with other useful stats about video and the automotive industry.

New Feature Alert!

Introducing ConstaFrame, the newest feature in the Dealer Video Inventory app. This tool is designed to help you create stable, near-perfect exterior walk-arounds each time you create a vehicle video, bringing consistency and balance to your library of inventory videos. It has three main features that make shooting a clean, stabilized walk-around easier than ever:
1. It’s stabilization alert will tell you if the camera is tilted too far to the left or right.
2. The framing brackets assist you in keeping the vehicle centered in the frame at all times.
3. The degree meter will show you when you have made a full circle around the vehicle, making the guide-brackets disappear for interior shots.

Check out the video to see a full demonstration!