Make your online showroom come alive by going video-centric!

Written by Abigail Jeffries on May 2, 2025.

You invest a lot to make your store’s physical showroom inviting.
Are you making the same effort for your online showroom
-AKA your website? Both need to elevate the customer experience and encourage longer visits.

Many physical showrooms offer a host of engaging amenities:

Balloons
Comfy sofas
Free coffee and soda
Refreshing greenery
New vehicles to see and touch
Friendly salespeople offering tours of the cars on display

Yet most dealership websites—where today’s shoppers browse and where you invest heavily to drive traffic—still rely on static photos and pricing to capture attention.

Ask yourself:

Why should customers want to stay and browse?
Where’s the equivalent of free coffee and comfy furniture?

Your website can become an engaging, inviting place for shoppers to spend time browsing by taking cues from social media.

Facebook and Instagram are great examples.

Their content is full of VIDEO.

Why? Because VIDEO makes visitors stay on the platform longer.

From 2019 to 2023, the average amount of time Instagram users in the U.S. spent on the platform increased by over 24%, largely due to the introduction of features like Reels, which enhanced user engagement.
– Bizzbuzz.news

Having a video-centric website is the secret to attracting more visitors, keeping them in your virtual showroom longer, and increasing your conversion rate.

Engaging with multimedia on VDP results in:

Ready, set, go video!

With LESA’s automated video capture tools, dealerships can easily create and display video content right on VDPs and SRPs.

We put our capture app in the hands of your photographer so that a full walk-around video and merchandising photos can be taken at the same time in less than 5 minutes.

Our solutions make it easier than you ever thought possible to make your website come alive with:

Walk-around videos
Interactive 360 spin with AI spotlights
A full gallery of professional quality merchandising photos
AI photo backgrounding

Building an engaging, interactive virtual showroom that gives visitors a reason to stay and browse was never simpler or faster.

LESA is a certified digital merchandising partner for Honda, Hyundai, and Acura and co-op eligible for Ford, Mazda, Volkswagen, Subaru, and Nissan.

Video merchandising is EASY and POWERFUL! Let us show you how it works.

Schedule a LESA demo.

Click here to learn more about LESA.

Or call us at 877-829-2328.