Consumers are reluctant to go to the dealership now with the capabilities of shopping for a car online. They expect to see and experience a vehicle online through the use of video to limit their trips to the dealership. This is why LES Automotive has numerous video centric products to help car dealerships easily record and publish walk around videos to their car dealership websites. The dealer video inventory app (DVI) is versatile and allows you to very easily take photos and record high quality videos of the car to help educate car shoppers on important vehicle details.
A new feature, scanning the VIN to find the vehicle, including the VIN on the windshield, is making LESA technology the simplest and easiest tool to use on the market. Let’s take a look at how this new feature is simplifying the process for car dealerships.
What Is the Dealer Video Inventory App?
DVI allows car dealerships to easily capture automotive photos and walk around videos for your website in just minutes. They will be available on the dealerships website and syndicated on third party websites as well, such as Autotrader, KBB, and Cars.com. The speed to market of the DVI app is unbeatable, as it allows you to have a walk around video of a car within two hours of it being uploaded. In addition once uploaded, the video will have background music and VoiceOver explaining details of the car.
How Does The New VIN Feature Work?
When you get started with LESA Dealer Video Inventory App, one of the first steps that LESA will do is to fetch your inventory from your inventory management system into the app. Once complete, when your photographer or lot tech opens the app, they will see an “inventory feed” of all the vehicles at the car dealership.
Many car dealerships may have hundreds of cars, which may seem inconvenient when looking for a specific vehicle. However, LESA’s new feature, scanning the VIN, easily allows your photographer or lot tech to find the vehicle in just seconds to allow them to capture photos and videos of the car quickly.
Here Are The Ways To Find A Car…
Option #1: At the top of the vehicle list, there is a search bar that allows you to easily search for the stock number.
Option #2: You can take advantage of the VIN on the windshield or barcode on the drivers side door. About 90% of vehicles will have the barcode on the drivers side door.
- Once the VIN has been scanned, the DVI will bring you to the vehicle details page, containing important details specific to that vehicle, such as the year, make, and model.
- If the car does not exist in your inventory, there is an option to add the new vehicle to your inventory list to allow you to then shoot photos and video of the newly added vehicle.
How Does The VIN Feature Benefit Car Dealerships?
This allows your photographer to lot tech to easily record vehicles without spending too much time searching for a car in your inventory list. If your photographer has hundreds of videos they need to shoot on the lot, they need to be as efficient as possible. This will allow your photographer to spend no more than 5 minutes per car to capture video.
Once the videos are uploaded, they will be available on the car dealership website within two hours with custom VoiceOver. DVI is helping car dealerships get their videos up quickly so they can sell the car within hours of it arriving on the lot.
Videos directly benefits car shoppers as video has been proven to have instrumental impact on car shopping online. In fact, users that interacted with video compared to not had a 4x increase in conversions based on dozens of car dealerships we analyzed.
LESA is the Only Company with This Innovative Technology
We are the only automotive video company that has this Windshield VIN scanning feature. LESA is constantly looking to improve products and being on the forefront of having the best and simplest product on the market.
If your car dealership is looking for an efficient tool to quickly get your vehicles online, increase website traffic, and boost sales, using LESA’s DVI could be a great place to start.
Get Started with LESA Today
Speak with a LESA representative today firstname.lastname@example.org