LESA September 2015 Newsletter

Written by LESA on September 1, 2015.

We are excited to have a booth at the upcoming 19th Digital Dealer convention in Las Vegas! Come by and discover what new products and services we have to offer and meet the LESA team:

Meet VehiclesTEST

Get ready to add another weapon to your video arsenal: VehiclesTEST. Our new friends are the providers of first-rate video reviews for new Hondas and Toyotas (other makes pending). Alongside VIN-specific videos from LESA, these independently studied review videos take the customer on an inside-out, narrated tour of the vehicle model they are looking at. Without leaving the comfort of home or slogging through pages of text, they’ll learn about a vehicle’s fuel economy, safety ratings, performance stats, standard and added features, and more. They’ll even be able to watch as the vehicle completes a test course.

Cross-promotion Special

One of our valued customers, Lombard Toyota, is already a satisfied user of VehiclesTEST’s review videos. Paired with LESA’s vehicle-specific videos, Lombard Toyota shoppers are able to use both video types to not only inform themselves of a vehicle model’s details in general, but to also get to know a specific car at the dealership. Starting now, LESA is running a cross-promotion with VehiclesTEST: If both LESA and VehiclesTEST video packages are ordered together, you will receive a combined 15% off. This offer runs out October 31st, so contact us quickly to save!

Launch of Video Service App: OpsVid

LESA is pleased to announce the launch of the OpsVid Video Service app. This new app will allow a dealership service advisor to send videos to customers to visually explain needed repairs and document vehicle check-in inspections. Both video types can be instantly shared with the customer by email and text message. This app underscores the idea that video is effective when used by all dealer departments, the service side included! To learn more about the OpsVid including how you can get it for your dealership, click here or contact us by phone at
1-860-821-0657 or by email at sales@lesautomotive.com

See how easy it is to use this app!

LESA Integration and Feature Highlights

LESA is improving all the time! Here’s a list of new or improved ways we are able to integrate with dealer website providers and a look at some of our new product features developed this year.

Integrations

LESA is now integrated with Dealer Socket’s widely popular CRM. Your BDC departments and internet sales teams can now easily add full-motion video to vehicle inquiry follow-up emails and texts.

Gary Stock Company is the exclusive website provider for Porsche. LESA is now able to send a video feed for all Porsche dealers.

LESA videos can now be automatically syndicated to the Autotrader of the cycling world. Say goodbye to manual uploads!

LESA is the only video company fully integrated with Cobalt mobile and desktop sites. Our full-motion video button is responsive, allowing it to appear on both search result pages and vehicle detail pages for all platforms.

We are now directly integrated with Dealer.com’s back-end dashboard. That means that with a click of a mouse, the LESA full-motion video button setup time has been cut down from a couple weeks to nearly instantaneouse once dealer approval is obtained.

Features

Spanish Voice Over– LESA now offers our automated voice over in Spanish so your video content can impact as many viewers as possible.
Custom Voice Over– You can now replace automated voice over at any time with your own custom recording.
Lead Capture– A lead capture form is now incorporated into our full-motion video player. Lead emails can be sent to you directly, or to your dealer CRM.
Monitoring and Monthly Reporting– Our staff performs daily monitoring of your videos at all points of syndication to ensure that your videos are up and running with no issues. We also provide monthly stat reports to keep you up to date on how your videos are performing.
Google Analytics– LESA can also send video stats directly to your Google analytics page, allowing you to centralize all your stats.

Pre and Post-Roll Additions

In addition to the four logo intro templates we already offer, we are now able to add short, dealer-provided pre-roll segments to inventory videos. Here is an example from our friends at Bob Hurley Ford.

We can also add Carfax One Owner, Carfax history report, and manufacturer-branded Certified Pre-Owned post-roll to qualifying vehicles.

One Owner

Certified Pre-Owned

As you can see, LESA has been very busy coming up with new ways to improve your vehicle videos. If you are interested or would like to implement any of the above features, please feel free to contact us!