News Archives — Page 2 of 2

Two Video Apps Helping Car Dealerships Showcase Vehicles and Boost Sales Online.

Written on June 21, 2022. Posted in Blog, News.

The last two years have pushed car dealerships to evolve focusing on digital channels and selling cars online. The transformation in the automotive industry came quicker than expected due to the push by COVID-19. As car dealerships continue to adapt and tailor their strategies towards online...

LESA’s Photo Library Capabilities Helping Car Dealership During the Chip Shortage

Written on May 31, 2022. Posted in Blog, News.

The chip shortage has had a tremendous effect on the automotive industry. Although the auto industry only represents about 5% of the chip industry, the shortage cost the global auto industry about $210 billion in lost revenue in 2021, according to Alix Partners. There are steps that car...

Scanning the VIN Makes LESA Video Toolbox Easiest Tool on the Market

Written on May 2, 2022. Posted in Blog, News.

Consumers are reluctant to go to the dealership now with the capabilities of shopping for a car online. They expect to see and experience a vehicle online through the use of video to limit their trips to the dealership. This is why LES Automotive has numerous video centric products to help car...

LESA’s New Technology, Ultra 360 spin, Offers Important Advantages Over Traditional 360 Spin

Written on April 26, 2022. Posted in Blog, News.

Online car shopping has grown exponentially during the last two years pushing car dealerships to create a stronger online presence. This trend does not seem to be slowing down anytime soon as car shoppers prefer to visit the car dealership less and to use online tools when looking for a new...

How Multimedia is Helping Car Dealerships Sell Vehicles

Written on March 21, 2022. Posted in Blog, News.

What Is The LESA Multimedia Player? LESA multimedia player takes on a custom and innovative approach to having multimedia on a car dealership website. The LESA player allows the dealership to have numerous different features for each vehicle, with little effort. The simple tool can help...

Having A Great Website Includes Multimedia.

Written on March 7, 2022. Posted in Blog, News.

Car shopping habits have changed significantly as shoppers are spending less time at the dealership and more time online. In fact, the average car shopper visits just 1.2 dealerships before making a purchasing decision. What does this mean for car dealerships? They need a strong online presence...

New Google rankings are a 2020 SEO Game-Changer

Written on December 6, 2019. Posted in Blog, News. No Comments on New Google rankings are a 2020 SEO Game-Changer

Google changed the way they sorted relevant content starting in 2019. What does that mean for your dealership and and how should you be changing your website for 2020 SEO standards? The Change: You are what you E-A-T. Google will be prioritizing content fitting the following guidelines. Make sure...

LESA video marketing statistics integrated with VistaDash

Written on April 6, 2018. Posted in Blog, News.

Vistadash, the premier marketing intelligence tool for the automotive industry, is pleased to announce a new video marketing statistics integration with LESA Video Solutions (LESA) just ahead of the 2018 National Automotive Dealers Association (NADA) Convention in Las Vegas.

CDK partners with LESA for full motion video

LESA joins CDK Global Partner Program

Written on February 11, 2018. Posted in Blog, News, Uncategorized.

LESA has become a participant in the CDK Global Partner Program to provide full motion video to CDK website customers. As a member of the largest third-party partner program in the industry, LESA is now part of a marketplace of applications and integration choices developed to help automotive...