In 2021, customers will be searching online for the most accessible, accurate information about the vehicles they are interested in. By levering live video on your website in the process, you can help transform the customer journey by simplifying the research process and making it more likely...

While online car shopping is at an all time high in 2021, car dealerships must find a way to communicate with potential shoppers. More than 6 million companies are currently advertising on Facebook, with 67% of marketers claiming it to be their most important social channel. Facebook ads...

The automotive industry is rapidly changing, having video on your car dealership website in 2021 is a must to stay competitive. The benefits of video are endless, as it increases consumer engagement, helps consumers learn and retain information, and boosts SEO and online visibility for car...

Watching online videos is one of the most popular internet activities worldwide. Improvements in technology such as cell phones and access to WiFi have helped make watching videos a significant part of the online experience. In fact, as of 2021,  an average person is predicted to...

Quality score is an important factor of paid-per-click ads on Google. It has an enormous influence over the the cost and effectiveness of your search campaigns. If you are a car dealership that relies on PPC ads, it is important you understand how to increase your quality score. What Is...

Online video consumption is at an all time. In fact, video is predicted to constitute 82% of all global traffic by 2022. This clearly shows how important video content will be in the near future and why you should incorporate it into your content mix. Video content should be an integral part of...

Online video consumption is one of the most popular internet activities worldwide. There is no doubt that video consumption has increased and will continue to increase over time. In 2019, the number of digital video viewers worldwide amounted to over 2.6 billion viewers and is projected to reach...

Car dealerships have had to tailor their online presence to the preferences of their consumers in 2021. If you only have static images on your website, consumers may visit your competitors’ websites to find more detailed images and videos of the vehicles they are interested in purchasing. Not...

Since the emergence of the internet, it has changed tremendously over time. Not only has the internet changed, but internet user behavior has changed too. Over the past few years Americans have shifted from content readers to content viewers. Love it or hate it, video content is the preferred...

Is traditional SEO dead? The answer is Yes, and No. SEO has evolved due to ever changing algorithms from Google. Gone are the days of keyword spamming and all out link building. Traditional SEO can still work but it takes patience. It may mean months of investments in time and tinkering to...