43% of marketers say they’d create more video content if there were no obstacles like time, resources and budget. After all, more than half of shoppers say online video has helped them decide which specific brand or product to buy. There’s no doubt that videos will continue to play an important...

When it comes to car shopping, consumers have plenty of options in 2021. The new generation of tech-savvy customers typically perform a lot of research before making a purchase decision. In fact, 81% of consumers age 18-34 say they seek opinions through online reviews before purchasing any...

LESA automotive has announced the release of a new feature, Real Offer, to help tackle the issues of low inventory due to the the chip shortage. Although most of them are a little smaller than a coin the size of a quarter, the tiny semiconductor chips are bringing production of...

In 2021, customers will be searching online for the most accessible, accurate information about the vehicles they are interested in. By levering live video on your website in the process, you can help transform the customer journey by simplifying the research process and making it more likely...

While online car shopping is at an all time high in 2021, car dealerships must find a way to communicate with potential shoppers. More than 6 million companies are currently advertising on Facebook, with 67% of marketers claiming it to be their most important social channel. Facebook ads...

The automotive industry is rapidly changing, having video on your car dealership website in 2021 is a must to stay competitive. The benefits of video are endless, as it increases consumer engagement, helps consumers learn and retain information, and boosts SEO and online visibility for car...

Watching online videos is one of the most popular internet activities worldwide. Improvements in technology such as cell phones and access to WiFi have helped make watching videos a significant part of the online experience. In fact, as of 2021,  an average person is predicted to...

Quality score is an important factor of paid-per-click ads on Google. It has an enormous influence over the the cost and effectiveness of your search campaigns. If you are a car dealership that relies on PPC ads, it is important you understand how to increase your quality score. What Is...

Online video consumption is at an all time. In fact, video is predicted to constitute 82% of all global traffic by 2022. This clearly shows how important video content will be in the near future and why you should incorporate it into your content mix. Video content should be an integral part of...

Online video consumption is one of the most popular internet activities worldwide. There is no doubt that video consumption has increased and will continue to increase over time. In 2019, the number of digital video viewers worldwide amounted to over 2.6 billion viewers and is projected to reach...